About me
I design and build commercial capability systems that help organisations stay competitive in a business environment transformed by AI.
My work bridges two worlds — the human side of commercial performance (negotiation, sales, procurement) and the emerging world of intelligent tools and data-driven decision support.
As a Commercial Capability & AI Transformation Architect, I work with business leaders to:
-
assess how ready their commercial teams are to work effectively with AI;
-
design capability frameworks that combine behavioural excellence with digital proficiency;
-
implement learning and transformation programmes that evolve continuously as new tools appear.
Over the last 12 years I have delivered negotiation and capability projects across Europe, helping organisations modernise how they develop people, measure performance, and integrate technology into everyday commercial practice.
My goal is simple: to turn commercial capability from a static training function into an adaptive engine of competitive advantage.
Commercial capability & AI transformation
The commercial capability function is entering a decisive new phase.
For years, its mission was to standardise negotiation, sales, and procurement skills across organisations. Today, that’s no longer enough. AI tools are changing how information is gathered, how options are framed, and how decisions are made — and capability teams must evolve from training providers into AI adoption architects.
My vision is a capability function that learns as fast as technology evolves — one that continuously curates new tools, integrates them into human workflows, and keeps commercial teams adaptive, confident, and ahead of the curve.
This transition from Commercial Excellence to AI Capability is not about replacing human skills but amplifying them.
When people and intelligent systems develop together, capability stops being a support function and becomes a true engine of competitive advantage.
Download the White Paper – “From Commercial Excellence to AI Capability: The Next Transformation”
.png)
Areas of focus
My work spans two connected areas — human negotiation and AI capability — because lasting commercial advantage now depends on mastering both the psychology of influence and the intelligence of data-driven tools.
Connect with me
