Who I am and what I do
I am a professional negotiation coach, negotiation consultant and trainer. My work is dedicated to empowering individuals and organizations with the skills and strategies needed to excel in negotiations. With a focus on practical insights and effective techniques I aim to help my clients achieve their negotiation goals and drive successful outcomes.
With 12+ years of experience in negotiation coaching, consulting and training, I prioritize understanding clients' challenges, creating tailored strategies, and delivering practical solutions for success. Since internal limitations often outweigh external factors, I emphasize self-awareness as a key to effective negotiation.
My Offerings
Discover the range of tailored coaching, consulting and training services designed to enhance your negotiation capabilities and achieve successful outcomes in various scenarios.
Negotiation Coaching
My negotiation coaching services focus on developing and refining your negotiation skills, empowering you to navigate complex deals and achieve favourable results.
Consulting Solutions and AI
Maximize your negotiation success with consulting solutions that integrate strategic insights, actionable advice, and AI-driven optimization.
Advanced Negotiation Training
Enhance your team's negotiation skills with the advanced training. Gain essential tools for effective preparation and execution of your strategy in various negotiation scenarios.
Could a Negotiation Coach Help You? Let's Find Out
Mastering negotiations starts with self-awareness. Take a moment to reflect on the questions below. If you answer "Yes" to at least one, a conversation with me could greatly enhance your negotiation outcomes.
When in tough negotiations, do you find yourself focusing more on your pressures than on trying to understand what might be going through the other party’s mind?
When negotiating, do you ever feel compelled to make concessions just to avoid seeming unreasonable, especially when the other party’s position seems fair and you feel inclined to reciprocate?
When negotiating, do you ever find yourself feeling the need to reinforce your position with additional details or justifications, because you think the other party does not understand your proposal?
Have you ever been satisfied with the outcome of your negotiations?
My Track Record
As a professional negotiation coach, I am committed to client's success. Below, you'll find key metrics reflecting my impact in the field of negotiation coaching and consulting.
1
Clients Coached
1
Negotiation Cases Handled
1
Years of Experience
1
Returning Clients
Focus Areas
My coaching and consulting services cater to individuals and businesses across diverse sectors, providing tailored support to address specific negotiation challenges and drive successful outcomes.
Corporate
Empower your corporate negotiation teams with specialized coaching and consulting to navigate complex deals and achieve favorable agreements.
Entrepreneurs and Start-ups
World-class negotiation skills are now accessible to individual entrepreneurs and startups. You don’t need a big budget to master top negotiation practices. I make high-level expertise available to businesses of all sizes, no matter how small.
Sales and Procurement
Equip sales and procurement teams with the negotiation skills and strategies needed to secure successful deals and drive business success.
Why should you trust me?
The level of trust is a key element of negotiation and foundational to effective coaching. It takes time to build trust and it must be earned, not assumed. I recognize that, as your negotiation coach, I must first earn your trust. To take a step in that direction, let me share a bit more about myself.
Ruben Ter-Minasian, Professional Negotiation Coach
I’ve spent the last 35 years immersed in business negotiation. My journey started in the fast-paced world of FMCG, where for 20 years, I held sales executive roles in some of the world’s leading companies. Negotiation was always my passion, and eventually it led me to a UK-based global negotiation consultancy, where I had the privilege of working with clients across Europe and the Middle East, helping them navigate complex negotiations. In 2019, I decided to take the leap and start my own consulting practice. Over the years, I’ve realized that beyond strategy and tactics, coaching and mentoring individuals can have an even greater impact.
Today, I collaborate with professionals across various industries, from corporate executives to start-ups and young entrepreneurs, helping them master the art and science of negotiation. Seeing my clients grow in confidence, secure better deals, and build lasting business relationships is what drives me every day.
Beyond work, I’m a father of two daughters and call Prague - a beautiful city in the heart of Europe - home. When I’m not coaching or consulting, you’ll find me hiking, skiing, snowboarding, or simply enjoying walking in nature.
If you’re ready to embark on the exciting journey of becoming a stronger negotiator, let’s connect - I’d love to help you get there.
Our Clients
This section showcases the esteemed clients we have empowered with successful negotiation skills and strategies, driving positive outcomes in their respective industries.
Client Testimonials
"Working with Ruben Ter-Minasian has been transformative for our negotiation team. His expertise and practical approach have led to significant improvements in our negotiation outcomes."
David Lee, CEO
"Ruben's coaching and consulting have been instrumental in revolutionizing our negotiation approach. His tailored strategies and hands-on guidance have resulted in remarkable success for our organization."
Jane Smith, Business Owner
"I highly endorse Ruben Ter-Minasian for his unparalleled negotiation coaching and consulting services. His dedication to client success and ability to deliver tangible results make him an invaluable asset for any negotiation endeavor."
Maria Garcia, Procurement Director
"Partnering with Ruben Ter-Minasian has been a game-changer for our negotiation strategies. His insights and collaborative approach have empowered us to overcome challenges and achieve favorable negotiation outcomes."
Sophia Patel, Sales Manager
Connect with me
